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Senior Marketing Executive

Brighton Head Office



9 months

£26,000 - £28,000 pro rata

Senior Marketing Executive
Full Time
£26,000 - £28,000 pro rata

Job Purpose

The Senior Marketing Executive will work as part of a busy in-house team, working closely with a friendly and highly talented marketing team to provide support for the planning and implementation of the annual marketing plans across a range of B2C and B2B products to UK and international markets.

This role is focused on our B2C portfolio primarily and will also be the content champion for the team leading video and photography production in partnership with the studio team.

Key Responsibilities

• Work with Marketing Director to devise and deliver annual marketing plan for agreed brands/products, ensuring activities deliver to agreed levels of ROI
• Oversee the campaign and content calendar ensuring the delivery of timely and effective marketing campaigns across all channels (acquisition and retention), including online, direct mail, advertising, print material, sales materials and presentations
• Manage marketing budget and marketing credit card spend, reconciling reports for finance on a monthly basis.
• Lead on social media and blog management; content creation, audits and advertising across relevant brands/products
• Work with web agency to develop the website, improving the customer journey and increasing conversion
• Devise and deliver affiliate marketing and lead generation campaigns in order to develop brand awareness and generate inbound traffic
• Plan content that engages customers and optimises SEO

Essential Criteria

• Ability to work productively in a small team, and communicate effectively with department colleagues and key business representatives
• Ability to manage multiple projects, keeping to agreed deadlines
• Customer orientated with an understanding of advertising and marketing principles
• Excellent written and verbal communication skills with ability to communicate at all levels
• Ability to develop management skills to effectively line manage and mentor Marketing Executive in future if appropriate